Innovating Consumer Brands and Turning Around Underperforming Organizations
A proven record of developing and executing breakthrough marketing programs that change human behavior leading to new technology acceptance. These innovations include moving from film to digital, CDs to music downloads, print to e-reader technology, and VR/AR applications.
Cost & Process Optimization
Instituted a multi-phase Process Improvement Plan, with 8 “Achieve Customer Excellence” initiatives; after that, led a full-scale company turnaround and the fulfillment of critical milestones.
Business Growth – Revenue – Performance
Hired to lead the development, implementation, and measurement of marketing/business strategies across multiple product segments, with a total value of $3.2B in annual revenues. Identified, analyzed, and executed all key marketing elements, including segmentation, communications, CRM, channel expansion, and ROI.
President and CMO
Recruited to innovate consumer brands, oversee all business and financial performance goals for the Ricoh Imaging Americas Corporation and Ricoh Imaging Canada. Directed team of 75, including five direct-report managers, and reported to Ricoh’s Board of Directors.
Chief Marketing Officer
Following significant successes in industry-leading companies (as well as a long-running background in pioneering imaging solutions for the photo industry and VR/AR applications), recruited by this start-up’s Board of Directors to take on the challenge of building the North America business from the ground up.
Snapshot of Accomplishments
Transitioned Logistics from fixed to variable cost model, eliminated 50,000 SQ FT warehouse (~$265K per year), and nine employees, resulting in a 55% cost reduction.
Captured #1 share by disrupting the market via innovative technology in year 3, resulting in 80% market share and 400% market growth.
Took share in a declining market, grew unit sales of core products by +3.5% against an industry average that declined 28% during the same period.
Facilitated complete integration of the Pentax brand into Ricoh within year one, increasing brand recognition by 15% in unaided recall and 22% in aided recall.
Established the company’s presence in North America and developed the strategic and tactical assets needed for new growth targets.
Delivered 2M+ hands-on trials that led to $5.4M in presales and $20M first-year revenues, surpassing the goal by 11%.
Management Consultant invited by industry leaders to deliver educational initiatives to over 5K professionals via keynote speaker engagements, talks, webinars, interviews, and training programs.
Taking Ideas to Execution