Innovating Brands and Turning Around Underperforming Organizations

Meet Jim, Management Consultant, Chief Marketing Officer, and Global Executive

Hi, I’m Jim Malcolm, a Chief Marketing Officer, Management Consultant, and Business Growth Champion. I have a proven record of boosting brand appeal and delivering a consistent return on investment for Fortune 500 companies and entrepreneurial start-ups. My agile marketing methodology maximizes revenues across highly competitive technology segments. I’ve developed and deployed over 100 sales initiatives, brand campaigns, and digital marketing strategies, providing steady revenue gains and accumulating valuable business insights.

I advise investors and lead Entrepreneurs, CEOs, CFOs, and Employees to use innovative technology solutions to reach their target market throughout the purchase funnel. I have a specific ability to translate sophisticated technology into easy-to-understand product benefits, creative assets, unique copy, and social media outreach for Consumer Technology, SaaS, Vis-Tech, AR/VR, B2B, and B2C segments.

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Headshot portrait of Jim Malcolm, Chief Marketing Officer, Consultant, Global Executive. Pleasing and easy to work with, marketing professional.

Business Growth – Revenue – Performance Marketing

Agile Marketing Illustration

Agile Marketing

My approach to marketing emphasizes IT development techniques to create tight-knit, high-performing teams internally and with outsourcing partners. This tactical marketing execution identifies high-value projects to prioritize collective efforts, optimize timelines, reduce cost, and develop team dynamics. Agile marketing extends to all touchpoints, including strategy, creative development, media planning, digital advertising, social, promotions, partner marketing, and measurement.

Digital Marketing Grahic

Digital Marketing Strategy

Realizing performance marketing gains and improving sales velocity begins by defining and documenting your “buyers’ decision journey.” I developed proven methodologies first to qualify touchpoints then identify relevant digital opportunities. Connecting your brand with potential customers via an online marketing mix may include search engine optimization (SEO), search engine marketing (SEM), content marketing, social media, influencer marketing, PPC display ads, video, email, and affiliates.

Vision and Creative

Vision and Creative

Making brands matter begins by defining your company’s overall business outlook and the role of brand marketing in the organization’s success. I provide the insight and leadership for highly effective teams that deliver your brand promise at all touchpoints while accelerating team cadence. Guiding the development of creative briefs, we’ll inform standout creative and communication strategies that differentiate your brand through superior positioning relative to competitors. We’ll roll up our sleeves to identify the target audience, customer segmentation, and discover the ‘reason to believe.’

Insights and Analytics Graphic

Insights & Analytics

Performance analytics collect data for analysis; however, insights are valuable ways to improve marketing performance and increase profit contributions. I consistently adopt and recommend relevant technology to gather and analyze data for customer and marketing insights, informing necessary campaign and organizational changes. My efforts positively impact the C-suite to the frontline, sparking innovation, uncovering promising growth sources, developing or maintaining successful products, and retaining high-value customers.

Return on Investment Graphic

Return on Investment

I am recognized for enforcing strict KPI and ROI measures. I identify spending priorities, define the most valuable products (MVP), optimize marketing mix, monitor financial performance, and provide sustainable focus championed by CFO and senior-level executive behaviors.


My professional career includes a proven record of developing and executing breakthrough marketing programs that changed human behavior, led technology adoption, and built relevant brands. These innovations include moving consumers from film to digital cameras, CDs to music downloads, printed books to e-reader technology, and VR/AR applications.

Cost & Process Optimization

Instituted a multi-phase Process Improvement Plan, with 8 “Achieve Customer Excellence” initiatives; after that, led a full-scale company turnaround, return on investment, and the fulfillment of critical milestones.


Built marketing and business growth relationships, with proven return on investment, with key industry players including, Facebook, Oculus, HP, Verizon, Nikon, Canon, Panasonic, YouTube, NASA, Disney, and many others.

Sony Logo - Global Marketing Company, Jim worked on Cybershot, Mavica, Xplod, Reader, Vaio, Mylo, business units
Director of Marketing

Hired to lead the development, implementation, and measurement of agile marketing & business strategies across multiple product segments, with a total value of $3.2B in annual revenues. Identified, analyzed, and executed all key marketing elements, including segmentation, communications, CRM, channel expansion, and ROI.

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Ricoh Logo, Global office products company including Marketing services for Ricoh Imaging Camera products, Pentax brand, Theta 360 camera technology
President and CMO

Recruited to innovate consumer brands, oversee all business and financial performance goals for the Ricoh Imaging Americas Corporation and Ricoh Imaging Canada. Directed team of 75, including five direct-report managers, and reported to Ricoh’s Board of Directors.

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Humaneyes Technology Ltd. Logo. Global Marketing of Vuze camera portfolio for virtual reality augmented reality, and visual technology innovation
Global Chief Marketing Officer

Following significant successes in industry-leading companies (as well as a long-running background in pioneering imaging solutions for the photo industry and VR/AR applications), recruited by this start-up’s Board of Directors to take on the challenge of building the North American business from the ground up.

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Snapshot of Accomplishments

Operational Improvements

Transitioned Logistics from fixed to variable cost model, eliminated 50,000 SQ FT warehouse (~$265K per year), and nine employees, resulting in a 55% cost reduction.

Strategic Marketing

Captured #1 share by disrupting the market via innovative technology in year 3, resulting in 80% market share and 400% market growth.

Marketshare Gain

Took share in a declining market, grew unit sales of core products by +3.5% against an industry average that declined 28% during the same period.

Brand Positioning

Facilitated complete integration of the Pentax brand into Ricoh within year one, increasing brand recognition by 15% in unaided recall and 22% in aided recall.

Successful Start-up

Established the company’s presence in North America and developed the strategic and tactical assets needed for new growth targets.

Experiential Marketing

Delivered 2M+ hands-on trials that led to $5.4M in presales and $20M first-year revenues, surpassing the goal by 11%.

Respected Expert

Management Consultant invited by industry leaders to deliver educational initiatives to over 5K professionals via keynote speaker engagements, talks, webinars, interviews, and training programs.



Branding Strategy

Business Development

Business Planning

Marketing Analytics

Marketing Consultant

Business Process

Competitive Benchmark

Consumer Products

Consumer Acquisition

Digital Media


Financial Planning

Mobilizing Resources

P&L Management

Management Consulting

Product Development

Revenue Planning

Social Media

Taking Ideas to Execution

Integrated Marketing

Public Relations

Martech Stack


Copyright © 2020 Jim Malcolm All rights reserved.
United States