Innovating Products and Turning Around Underperforming Organizations

Meet Jim, Product and Marketing Strategist, Chief Marketing Officer, and Global Growth Consultant.

As a seasoned executive with product management and marketing expertise, I’ve successfully created over 100 campaigns and product strategies across various consumer and B2B product segments, including SaaS offerings. With a ‘full-stack’ business philosophy, I’ve delivered marketing accomplishments, revenue growth, organizational improvements, profit contribution, and branding initiatives for Fortune 500 companies and start-ups.

My extensive experience in product management and marketing has equipped me with a deep understanding of what it takes to build successful businesses. By combining my strategic insights with hands-on experience, I can help you identify untapped growth opportunities, develop a winning marketing strategy, and drive revenue growth for your business. Whether you’re a Fortune 500 company or a start-up, I’m committed to delivering the results you need to thrive in today’s competitive market.

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Headshot portrait of Jim Malcolm, Chief Marketing Officer, Consultant, Global Executive. Pleasing and easy to work with, marketing professional.

Business Growth – Revenue – Performance Marketing

Agile Marketing Illustration

Agile Marketing

As an Agile product marketer, I am highly committed to data-driven B2B and B2C product management. I create tight-knit, high-performing internal teams that extend seamlessly to global outsourcing partners by utilizing IT development techniques. This includes defining product requirements, feature sets, software, and Go-to-Market strategies (GTM) for hardware and software solutions.

Digital Marketing Grahic

Digital Marketing Strategy

My approach to product strategy centers around meeting and exceeding customer needs to drive performance gains and increase sales velocity. Drawing on deep industry knowledge in areas such as Digital Cameras, Virtual Reality, 5G infrastructure, Music Players, Readers, Accessories, and supporting software/SaaS platforms, I am able to identify market opportunities and develop product offerings that align with customer demands.

Vision and Creative

Vision and Creative

Crafting exceptional products and communication strategies to elevate brands and set them apart from competitors is at the core of my approach to customer loyalty. I lead cross-functional teams to ensure the seamless delivery of exceptional experiences at every touchpoint. By accelerating team cadence, I strive to optimize our efforts, resulting in a lasting and positive impression on our customers.

Insights and Analytics Graphic

Insights & Analytics

By leveraging relevant technology, I consistently gather and analyze customer insights to inform necessary organizational changes. My experience spans from the C-suite to the frontline, which allows me to spark innovation, uncover promising growth sources, develop or maintain successful products, and retain high-value customers

Return on Investment Graphic

Return on Investment

I am a results-driven professional who ensures that every dollar spent provides a significant return on investment (ROI). I use strict KPI and ROI measures to identify spending priorities, define the most valuable products (MVPs), optimize investments, monitor financial performance, and provide sustainable focus. CFO and senior-level executive behaviors champion my approach, enabling the company to achieve its financial goals efficiently.


I’ve achieved a proven record of breakthrough marketing programs that led to technology adoption, changed human behavior, and built relevant brands. I’ve successfully moved consumers from film to digital cameras, CDs to music downloads, and printed books to e-reader technology and developed VR/AR applications that delivered tangible business results.

Cost & Process Optimization

I am a seasoned business leader with a proven track record in process optimization, having successfully streamlined operations and enhanced efficiency across diverse industries. I bring a data-driven approach to identifying inefficiencies and implementing solutions that improve business outcomes.


Established strategic partnerships with industry leaders such as Facebook, Oculus, HP, Verizon, Nikon, Canon, Panasonic, YouTube, NASA, and Disney, resulting in successful technical engineering, product marketing, and business development relationships.

Sony Logo - Global Marketing Company, Jim worked on Cybershot, Mavica, Xplod, Reader, Vaio, Mylo, business units
Director of Marketing

Led the development, implementation, and measurement of marketing and business strategies across multiple product segments with a total value of $3.2B in annual revenues. Identified, analyzed, and executed all key marketing elements, including segmentation, communications, CRM, channel expansion, and ROI, delivering measurable results and driving revenue growth.

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Ricoh Logo, Global office products company including Marketing services for Ricoh Imaging Camera products, Pentax brand, Theta 360 camera technology
President and CMO

As a leader of the US and Canadian markets for Ricoh and PENTAX product lines, I recruited top talent and set marketing and sales priorities to achieve strategic goals and profitability. I exceeded market position goals by 200% through my strategic initiatives, realized incremental sales, and introduced market-leading products such as the Ricoh Theta.

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Humaneyes Technology Ltd. Logo. Global Marketing of Vuze camera portfolio for virtual reality augmented reality, and visual technology innovation
Global Chief Marketing Officer

As a global marketing, sales, and product management leader, I drove this start-up’s performance metrics, strategies, and channel development. I dominated the 3D VR camera segment, established strategic partnerships with industry leaders, and developed a 5G streaming VR Video proof of concept, positioning the company as an innovator in the emerging technology market.

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Snapshot of Accomplishments

Operational Improvements

Transitioned Logistics from fixed to variable cost model, eliminated 50,000 SQ FT warehouse (~$265K per year), and nine employees, resulting in a 55% cost reduction.

Strategic Marketing

Captured #1 share by disrupting the market via innovative technology in year 3, resulting in 80% market share and 400% market growth.

Market share Gain

Took share in a declining market, grew unit sales of core products by +3.5% against an industry average that declined 28% during the same period.

Brand Positioning

Facilitated complete integration of the Pentax brand into Ricoh within year one, increasing brand recognition by 15% in unaided recall and 22% in aided recall.

Successful Start-up

Established the company’s presence in North America and developed the strategic and tactical assets needed for new growth targets.

Experiential Marketing

Delivered 2M+ hands-on trials that led to $5.4M in presales and $20M first-year revenues, surpassing the goal by 11%.

Respected Expert

Management Consultant invited by industry leaders to deliver educational initiatives to over 5K professionals via keynote speaker engagements, talks, webinars, interviews, and training programs.


Strategic thinking and planning

Product development and management

Market research and analysis

Consumer behavior understanding

Competitive analysis

Pricing strategy and optimization

Branding and positioning

Marketing campaign development

Digital marketing expertise

Sales funnel optimization

Content marketing strategy

SEO and website optimization

Social media management

Public relations and media relations

Email marketing and lead nurturing

Event planning and execution

Marketing automation and CRM

Analytics and data interpretation

Financial analysis and budget management

Cross-functional team management

Strong communication and presentation skills

Ability to adapt to changing market conditions

Creativity and innovation

Results-driven mindset and focus on ROI


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United States