Innovating Products and Turning Around Underperforming Organizations
Business Growth – Revenue – Performance Marketing
As an Agile product marketer, I am highly committed to data-driven B2B and B2C product management. I create tight-knit, high-performing internal teams that extend seamlessly to global outsourcing partners by utilizing IT development techniques. This includes defining product requirements, feature sets, software, and Go-to-Market strategies (GTM) for hardware and software solutions.
Digital Marketing Strategy
My approach to product strategy centers around meeting and exceeding customer needs to drive performance gains and increase sales velocity. Drawing on deep industry knowledge in areas such as Digital Cameras, Virtual Reality, 5G infrastructure, Music Players, Readers, Accessories, and supporting software/SaaS platforms, I am able to identify market opportunities and develop product offerings that align with customer demands.
Vision and Creative
Crafting exceptional products and communication strategies to elevate brands and set them apart from competitors is at the core of my approach to customer loyalty. I lead cross-functional teams to ensure the seamless delivery of exceptional experiences at every touchpoint. By accelerating team cadence, I strive to optimize our efforts, resulting in a lasting and positive impression on our customers.
Insights & Analytics
By leveraging relevant technology, I consistently gather and analyze customer insights to inform necessary organizational changes. My experience spans from the C-suite to the frontline, which allows me to spark innovation, uncover promising growth sources, develop or maintain successful products, and retain high-value customers
Return on Investment
I am a results-driven professional who ensures that every dollar spent provides a significant return on investment (ROI). I use strict KPI and ROI measures to identify spending priorities, define the most valuable products (MVPs), optimize investments, monitor financial performance, and provide sustainable focus. CFO and senior-level executive behaviors champion my approach, enabling the company to achieve its financial goals efficiently.
I’ve achieved a proven record of breakthrough marketing programs that led to technology adoption, changed human behavior, and built relevant brands. I’ve successfully moved consumers from film to digital cameras, CDs to music downloads, and printed books to e-reader technology and developed VR/AR applications that delivered tangible business results.
Cost & Process Optimization
I am a seasoned business leader with a proven track record in process optimization, having successfully streamlined operations and enhanced efficiency across diverse industries. I bring a data-driven approach to identifying inefficiencies and implementing solutions that improve business outcomes.
Director of Marketing
Led the development, implementation, and measurement of marketing and business strategies across multiple product segments with a total value of $3.2B in annual revenues. Identified, analyzed, and executed all key marketing elements, including segmentation, communications, CRM, channel expansion, and ROI, delivering measurable results and driving revenue growth.
President and CMO
As a leader of the US and Canadian markets for Ricoh and PENTAX product lines, I recruited top talent and set marketing and sales priorities to achieve strategic goals and profitability. I exceeded market position goals by 200% through my strategic initiatives, realized incremental sales, and introduced market-leading products such as the Ricoh Theta.
Global Chief Marketing Officer
As a global marketing, sales, and product management leader, I drove this start-up’s performance metrics, strategies, and channel development. I dominated the 3D VR camera segment, established strategic partnerships with industry leaders, and developed a 5G streaming VR Video proof of concept, positioning the company as an innovator in the emerging technology market.
Snapshot of Accomplishments
Transitioned Logistics from fixed to variable cost model, eliminated 50,000 SQ FT warehouse (~$265K per year), and nine employees, resulting in a 55% cost reduction.
Captured #1 share by disrupting the market via innovative technology in year 3, resulting in 80% market share and 400% market growth.
Market share Gain
Took share in a declining market, grew unit sales of core products by +3.5% against an industry average that declined 28% during the same period.
Facilitated complete integration of the Pentax brand into Ricoh within year one, increasing brand recognition by 15% in unaided recall and 22% in aided recall.
Established the company’s presence in North America and developed the strategic and tactical assets needed for new growth targets.
Delivered 2M+ hands-on trials that led to $5.4M in presales and $20M first-year revenues, surpassing the goal by 11%.
Management Consultant invited by industry leaders to deliver educational initiatives to over 5K professionals via keynote speaker engagements, talks, webinars, interviews, and training programs.
Strategic thinking and planning
Product development and management
Market research and analysis
Consumer behavior understanding
Pricing strategy and optimization
Branding and positioning
Marketing campaign development
Digital marketing expertise
Sales funnel optimization
Content marketing strategy
SEO and website optimization
Social media management
Public relations and media relations
Email marketing and lead nurturing
Event planning and execution
Marketing automation and CRM
Analytics and data interpretation
Financial analysis and budget management
Cross-functional team management
Strong communication and presentation skills
Ability to adapt to changing market conditions
Creativity and innovation
Results-driven mindset and focus on ROI