Innovating Consumer Brands and Turning Around Underperforming Organizations

Meet Jim, Chief Marketing Officer – Management Consultant, and Global Executive

Jim Malcolm is a Chief Marketing Officer, Management Consultant, and Business Growth Champion with a proven record of boosting brand appeal for Fortune 500 companies and entrepreneurial start-ups. His methodology maximizes revenues in highly competitive technology segments; Jim has developed and deployed over 100+ campaigns and strategies, amassing diverse successes and valuable business insights.

Advising Investors, leading Entrepreneurs, CEOs, CFOs, and Employees to achieve innovative technology solutions to market, re-position, and expand revenue within their organizations. Jim has a unique ability to translate sophisticated technology into easy-to-understand consumer and business benefits for Consumer Technology, Vis-Tech, AR/VR, B2B, and B2C segments.

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Headshot portrait of Jim Malcolm, Chief Marketing Officer, Consultant, Global Executive. Pleasing and easy to work with, marketing professional.

Marketing
Technology

A proven record of developing and executing breakthrough marketing programs that change human behavior leading to new technology acceptance. These innovations include moving from film to digital, CDs to music downloads, print to e-reader technology, and VR/AR applications.

Cost & Process Optimization

Instituted a multi-phase Process Improvement Plan, with 8 “Achieve Customer Excellence” initiatives; after that, led a full-scale company turnaround and the fulfillment of critical milestones.

Business
Development

Built marketing and business growth relationships with key industry players including, Facebook, Oculus, HP, Verizon, Nikon, Canon, Panasonic, YouTube, NASA, Disney, and many others.

Business Growth – Revenue – Performance

Sony Logo - Global Marketing Company, Jim worked on Cybershot, Mavica, Xplod, Reader, Vaio, Mylo, business units
Marketing Director

Hired to lead the development, implementation, and measurement of marketing/business strategies across multiple product segments, with a total value of $3.2B in annual revenues. Identified, analyzed, and executed all key marketing elements, including segmentation, communications, CRM, channel expansion, and ROI.

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Ricoh Logo, Global office products company including Marketing services for Ricoh Imaging Camera products, Pentax brand, Theta 360 camera technology
President and CMO

Recruited to innovate consumer brands, oversee all business and financial performance goals for the Ricoh Imaging Americas Corporation and Ricoh Imaging Canada. Directed team of 75, including five direct-report managers, and reported to Ricoh’s Board of Directors.

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Humaneyes Technology Ltd. Logo. Global Marketing of Vuze camera portfolio for virtual reality augmented reality, and visual technology innovation
Chief Marketing Officer

Following significant successes in industry-leading companies (as well as a long-running background in pioneering imaging solutions for the photo industry and VR/AR applications), recruited by this start-up’s Board of Directors to take on the challenge of building the North America business from the ground up.

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Snapshot of Accomplishments

Operational Improvements

Transitioned Logistics from fixed to variable cost model, eliminated 50,000 SQ FT warehouse (~$265K per year), and nine employees, resulting in a 55% cost reduction.

Strategic Marketing

Captured #1 share by disrupting the market via innovative technology in year 3, resulting in 80% market share and 400% market growth.

Marketshare Gain

Took share in a declining market, grew unit sales of core products by +3.5% against an industry average that declined 28% during the same period.

Brand Positioning

Facilitated complete integration of the Pentax brand into Ricoh within year one, increasing brand recognition by 15% in unaided recall and 22% in aided recall.

Successful Start-up

Established the company’s presence in North America and developed the strategic and tactical assets needed for new growth targets.

Experiential Marketing

Delivered 2M+ hands-on trials that led to $5.4M in presales and $20M first-year revenues, surpassing the goal by 11%.

Respected Expert

Management Consultant invited by industry leaders to deliver educational initiatives to over 5K professionals via keynote speaker engagements, talks, webinars, interviews, and training programs.

Skills

Advertising

Branding Strategy

Business Development

Business Planning

Marketing Analytics

Management Consultant

Business Process

Competitive Benchmark

Consumer Products

Consumer Acquisition

Digital Media

SaaS

Financial Planning

Mobilizing Resources

P&L Management

Management Consulting

Product Development

Revenue Planning

Social Media

Taking Ideas to Execution

Integrated Marketing

Public Relations

Martech Stack

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United States